Founder

Archeode • 2025 - Present

Building a product-intelligence platform that preserves the “why” behind product decisions.

• Product: Automatically captures architectural decisions, design rationale, and change impact from existing work streams—tickets, PRs, Slack, docs—without manual wiki upkeep.
• Approach: Surfaces relevant history and impact analysis when teams plan a change; teams confirm and correct rather than author from scratch.
• Stage: In private pilot (archeode.com).

Head of Product

SHAPE Global Ltd • Jul 2023 - Aug 2025

Leading SHAPE’s vision to become a science-backed intelligence platform for organizational health.

• Strategic Vision: Drove the roadmap for core features including survey intelligence, multi-level reporting, and AI integrations.
• Scale: Launched partner portals and admin tools to support thousands of employees globally.
• Impact: Validated the platform across diverse industries, establishing it as a self-sustaining HR intelligence solution.

Product Manager

World Flourishing Organization • Nov 2024 - Jul 2025

Founding member developing a global framework to measure organizational flourishing.

• AI Framework: Prototyped an AI-driven compliance framework to process client evidence and assign flourishing levels.
• Metric Design: Combined internal data (surveys, policies) with external signals (ESG, sentiment) to create a holistic measurement standard.

Technical Product Lead

SHAPE Global Ltd • May 2021 - Jun 2023

Architecting the technical foundation for privacy and scale.

• Privacy Algorithms: Designed advanced mathematical approaches for survey anonymity without compromising utility.
• Reporting Engine: Led development of data caching pipelines and role-based permissions for complex enterprise reporting.
• Dynamic Hierarchy: Scaled platform to support multi-layered reporting for global conglomerates.

Product Innovation Manager

SHAPE Global Ltd • Sep 2019 - May 2021

Moving beyond averages to nuanced analytics.

• Scoring Methodology: Pioneered proprietary scoring systems to provide a holistic view of employee feedback.
• UX/Onboarding: Developed tools for enhanced org-mapping and survey configuration to drive adoption.

Technical & Data Analyst

SHAPE Global Ltd • Oct 2017 - Sep 2019

Laying the groundwork for the platform.

• Engineered initial product infrastructure covering survey logic and admin workflows.
• Oversaw early client deployments and gathered user feedback for iterations.

Machine Learning Researcher

Lahore University of Management Sciences • Sep 2018 - Sep 2019

Investigating interpretability and performance (Supervisor: Dr. Asim Karim).

• Investigated novel neural network architectures focusing on model interpretability.
• Publication: Co-authored ["Explainable AI: Object Recognition With Help From Background"](/publications/2022-04-29-object-recognition-with-backgrounds) (ICLR 2022 CSS Workshop).

Product & Data Analyst

Ofono App • Mar 2017 - Nov 2017

• Worked on core user features for capturing emotional feedback (sliders, emojis).
• Developed data structures for emotional tagging and sentiment analysis.

Research Assistant (Econ/Finance)

Lahore University of Management Sciences • May 2016 - Aug 2017

• Supported research on financial inclusion and economic development.
• Conducted data analysis and policy evaluation for academic publications.